What we learned running our own sites
What we have learned running our own platforms, written up for the questions people search before they hire anyone.

Website Launch Checklist for Local Service Businesses
The pre-launch checks that actually matter, including the two that quietly cost a business every ranking it had.

Service Page Best Practices: How to Write Pages That Rank and Book Work
One page, one service, one next step. The structure that gets a service page ranking and booking work instead of sitting in the menu.

Multi-Location Website Structure: How to Organise Pages for Several Markets
One domain, a clear hierarchy, and only the city pages you can genuinely write. How to structure a site that serves several markets.

How to Improve Largest Contentful Paint on a Small Business Website
LCP is almost always the hero image. Find the element, fix four things, and stop chasing the rest of the audit report.

Contact Form Best Practices for Local Service Businesses
Fewer fields, one clear promise, and a reply in minutes. What actually changes how many people finish your contact form.
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