RIG Roofing

RIG Roofing serves Central Florida, which means the business runs on storm season. A homeowner with water coming through a ceiling is not browsing. They are deciding, in a couple of minutes and usually on a phone, whether this company is real, whether it covers their county, and how fast somebody can get out there.

So the concept is organized around that moment rather than around a brochure. The phone number is in the header and stays there. Services split into the things people actually search during a storm: repair, replacement, emergency dry-in, insurance claims. Coverage is its own set of pages by county, because a homeowner in Hillsborough wants to see Hillsborough, not a list of every place the company has ever worked.

The palette is the company's own green against charcoal, with an amber used sparingly for the parts of a page that should be pressed. Outfit sets the headings and Inter carries the body, both sized to stay readable in daylight, because a lot of this traffic arrives from a phone held at arm's length in a driveway.

This is a concept redesign we produced ourselves. Nobody commissioned it, and no result is being claimed for it. It is here because it shows how we would structure a storm-season contractor site given the brand and the service area to work with.