Being findable is a structure problem before it is a spending problem
Most local businesses do not need a bigger ad budget first. They need pages that match what people actually search, a profile that is current, and reviews arriving on their own. That is the work.
Six things, done every month
No retainer that quietly becomes three social posts. Here is what the time goes on.
Local search structure
Pages built around the searches that happen in your towns, one for each service in each place you work, rather than a single page hoping to rank everywhere.
Content that answers the real question
Guides written for what somebody types before they are ready to call, structured so search engines and answer engines can both lift a clean answer out of them.
Google Business Profile
The profile kept current and posted to, because for a local business the map pack is often doing more work than the website's front page.
Reviews, handled properly
A request flow that asks at the right moment and routes unhappy feedback to you first. Nothing that offers anything in exchange for a review.
Measurement you can read
A monthly picture of what moved and what did not, in plain language, with the next month's work chosen from it rather than from a template.
Email that is not spam
A list you own, sent to on a rhythm people tolerate, with the technical side set up so what you send actually arrives.
We run this on our own properties first.
Somebody with a problem does not search for a company, they search for their problem in their town. So a site that says what it does on one page, and lists the towns it covers on another, is answering neither.
The builds we own are structured the other way round: a page for every service in every city, each one written rather than templated, with guides underneath for the part of the decision that happens earlier. You can read exactly how two of them are put together.
One page for every town
A single service-area page cannot rank for eleven places at once.
A profile nobody touches
The map pack rewards recency, and an untouched profile reads as closed.
Reviews left to chance
They arrive when you ask at the right moment, and almost never when you do not.
Reporting nobody reads
A dashboard with forty numbers hides the two that changed.
Monthly plans, no annual lock-in
Marketing is a monthly plan because the work is monthly. Full detail, including what each plan covers, is on the pricing page.
SEO Starter
- Website Care Plus support included ($149/mo value)
- 1 SEO content deliverable per month
- Keyword, metadata, and internal link optimization
- 1 Google Business Profile post per month
- Search Console and indexing check
- Monthly visibility snapshot
Growth
- Everything in SEO Starter
- 2 SEO content deliverables per month
- Google Business Profile review and 2 posts per month
- Existing page optimization
- Competitor and content opportunity review
- Monthly SEO and lead report
Authority
- Everything in Growth
- 3 SEO content deliverables per month
- Service area and topic expansion strategy
- Google Business Profile management, up to 4 posts per month
- Monthly strategy call
- Detailed SEO and conversion reporting
Marketing works better on a site built for it
If the site is slow, thin, or structured around the business rather than around what people search, the first month of marketing is spent fixing that. Worth knowing before you start.
Ready to be found by the people already looking?
Request a free website and brand review. We'll go through what you have now, tell you what's working and what isn't, and show you what we'd change first.