Marketing
Being findable is a structure problem before it is a spending problem.
Most local businesses do not need a bigger ad budget first. They need pages that match what people actually search, a profile that is current, and reviews arriving on their own. That is the work.
We market our own platforms first
Signal Grove runs the marketing for the platforms it owns: the newsletter, the social calendar, the announcements when a business joins, the emails a member receives, and the badge they put on their own website. Here is that work for Inclusivity.org, as it went out.
The newsletter
One useful thing per issue, written for the people on the list rather than about the platform.
The social calendar
A card a day on Facebook and Instagram, planned as a calendar rather than posted when someone remembers.
New-member announcements
Every business that joins gets its own card, built automatically from its listing and approved before it posts.
The registration email
Sent the moment a business submits its listing: what happens next, and how to speed it up.
The listing-live email
Sent when the listing is approved: a link to the live page and what to do if anything looks wrong.
The real templates, shown here with sample business details.
The membership badge
Every listed business gets a badge for its own website, in three shapes and two themes, generated from its live listing so it always shows the right tier.
What the work is
Six things, done every month.
No retainer that quietly becomes three social posts. Here is what the time goes on.
- Local search structure
- Pages built around the searches that happen in your towns, one for each service in each place you work, rather than a single page hoping to rank everywhere.
- Content that answers the real question
- Guides written for what somebody types before they are ready to call, structured so search engines and answer engines can both lift a clean answer out of them.
- Google Business Profile
- The profile kept current and posted to, because for a local business the map pack is often doing more work than the website's front page.
- Reviews, handled properly
- Every customer gets the same request, at the point in the job where asking makes sense. No screening question deciding who gets sent to Google, no incentive offered for a review, and a real process for replying to the ones that are not good. Gating reviews is against Google policy and it is also the fastest way to make the good ones look fake.
- Measurement you can read
- A monthly picture of what moved and what did not, in plain language, with the next month's work chosen from it rather than from a template.
- Email that is not spam
- A list you own, sent to on a rhythm people tolerate, with the technical side set up so what you send actually arrives.
Where marketing usually leaks
- One page for every town
- A single service-area page cannot rank for eleven places at once.
- A profile nobody touches
- The map pack rewards recency, and an untouched profile reads as closed.
- Reviews left to chance
- They arrive when you ask at the right moment, and almost never when you do not.
- Reporting nobody reads
- A dashboard with forty numbers hides the two that changed.
When there are many locations
The same structure, repeated with care.
The monthly plans below are sized for a single business. A program covering many locations is scoped and quoted on its own.
See multi-location web design, or local marketing in Orlando and Tampa Bay.
01
A page for every location
Each one written for its own neighborhood and services, from one shared structure, so the set ranks without reading as duplicates.
02
Profiles managed as a set
Every Google Business Profile kept current by one owner, so hours, categories and photos never drift apart between branches.
03
One name, address and phone everywhere
Listings reconciled across the directories that feed the map, because a mismatch in one place costs rank in all of them.
04
Reporting by location
Results broken out per location, so a strong branch cannot hide a struggling one inside a single average.
What it costs
Monthly, because the work is monthly. No annual lock-in. Full detail, including what each plan covers, is on the pricing page.
SEO Starter
$299/month
- Website Care Plus support included ($149/mo value)
- 1 SEO content deliverable per month
- Keyword, metadata, and internal link optimization
- 1 Google Business Profile post per month
- Search Console and indexing check
- Monthly visibility snapshot
Growth
$599/month
- Everything in SEO Starter
- 2 SEO content deliverables per month
- Google Business Profile review and 2 posts per month
- Existing page optimization
- Competitor and content opportunity review
- Monthly SEO and lead report
Authority
$999/month
- Everything in Growth
- 3 SEO content deliverables per month
- Service area and topic expansion strategy
- Google Business Profile management, up to 4 posts per month
- Monthly strategy call
- Detailed SEO and conversion reporting
Marketing works better on a site built for it
If the site is slow, thin, or structured around the business rather than around what people search, the first month of marketing is spent fixing that. Worth knowing before you start.
Ready to be found by the people already looking?
Send a few details. We'll take a look at what you have now and reply within one business day.