Selected work
Inclusivity.org
- Disciplines
- BRAND IDENTITY | PLATFORM DESIGN | DIRECTORY UX | CONTENT SYSTEM
- Status
- Owned platform
- Accent
- Accent magenta#d81b74
- Live site
- inclusivity.org(opens in a new tab)
The project
Inclusivity.org
A platform we own and operate.
A directory of diverse-owned and affirming businesses has one problem before it has any others: why should anybody believe a listing. A badge does not answer that, so the answer here is structural. Every record carries where the claim came from and what state its verification is in, and both are visible on the listing rather than in a policy page. Search runs on ownership, certification, location and public inclusion signals, which are four different kinds of evidence and are not flattened into one. Around the directory sit guides, city hubs and listing tiers. Designed, built and operated by Signal Grove.
The business case
Why the work is shaped this way.
Performance snapshot
- Accessibility
- 92
- SEO
- 100
Lighthouse scores out of 100 for inclusivity.org, measured September 23, 2026. Mobile uses a simulated mid-range phone on a throttled connection.
- Audience
- People looking for diverse-owned and affirming businesses, and the businesses that want to be found by them.
- Business goal
- Make a listing believable. A badge cannot do that on its own, so the answer had to be structural.
- Trust system
- Every record shows where its claim came from and what state its verification is in, on the listing itself rather than on a policy page.
- Search architecture
- Ownership, certification, location and public inclusion signals kept as four separate kinds of evidence, with guides, city hubs and listing tiers around the directory.
- Project status
- Owned platform, designed, built and operated by Signal Grove.
Ownership, certification, location and public signals
Four different kinds of evidence, kept separate, because a self-declared listing and a certified one are not the same claim and should not filter as though they were.
A source and a verification status on every record
What a member's listing actually looks like
The business's own photograph leads, the ownership tag says where it came from, and the contact card and the sourcing panel sit on the same screen as the name. This one is live on the platform now.
Four steps, and nothing assumed
A business finds or claims its record, chooses a plan, builds the profile and goes live after review. Identities are picked by the business, never inferred, and each is checked against a source before it publishes.
The reason somebody arrives before they need a directory
How most of this is actually used
A brand has to work somewhere besides a browser
The seal, the wordmark and the Belong here. line carry onto apparel, drinkware and paper, and into the welcome kit a member receives with a Featured listing.
Merchandise shown as brand application concepts.
Next project
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See the project
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