Selected work
National Freight Hub
- Disciplines
- B2B PLATFORM | DIRECTORY UX | SEARCH ARCHITECTURE
- Status
- Owned platform
- Accent
- Signal orange#F58220
The project
National Freight Hub
A platform we own and operate.
Nobody looking for a fulfillment partner searches by company name. They search by what has to be handled and where it has to happen: cold storage in Texas, drayage near a port, an operation that can take hazmat. So the search takes a capability and a location rather than a keyword, and the capability field is the one that does the work. Categories and locations are both browsable, because a shipper who does not yet know the term for what they need has to be able to arrive at it by browsing. Navy throughout, with a signal orange kept for the single action on each screen. Designed, built and operated by Signal Grove.
The business case
Why the work is shaped this way.
Performance snapshot
- Desktop performance
- 97
- Accessibility
- 96
- SEO
- 100
Lighthouse scores out of 100 for nationalfreighthub.com, measured September 23, 2026. Mobile uses a simulated mid-range phone on a throttled connection.
- Audience
- Shippers and brands looking for a logistics or fulfillment partner by what has to be handled and where, not by company name.
- Business goal
- Get a shipper from a need, such as cold storage in Texas or drayage near a port, to a shortlist.
- Search architecture
- Search takes a capability and a location. Categories and locations are both browsable, for a shipper who does not yet know the term for what they need.
- Research layer
- Planning calculators and guides cover the research that happens before anybody builds a shortlist.
- Project status
- Owned platform, designed, built and operated by Signal Grove.
Capability and location, not a keyword box
For a shipper who does not know the term yet
Categories and locations are both entry points, because somebody who cannot name what they need still has to be able to find it.
The research that happens before the shortlist
Shortlisting between meetings
One practical topic per card
Branded cards drawn from the platform's guides, published to its Facebook page.
Freight is a physical business
The identity has to work on a dock, a warehouse wall and a tumbler on a forklift as well as in a search result. Where the orange would disappear, it runs as a single color.
Brand application concepts. Not produced.
Next project
Inclusivity.org
A national directory where every listing carries a source and a verification status.
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