About Signal Grove

Small studio.
Serious websites.

Signal Grove is a founder-led web and brand studio based in Central Florida, working with organizations across Orlando, Tampa Bay, Florida and nationwide.

Richard Ferguson · Founder

The background

Richard built and ran B2B ecommerce and marketing for national accounts: branded storefronts and punchout procurement catalogs, the email and catalog calendars that kept them ordering, and the web operations behind all of it.

Behind that are more than two decades across ecommerce, merchandising, sourcing, product development and complex multi-location programs.

That experience still shapes how the studio approaches digital work: build a strong system first, make the decisions clear, and make sure it can hold together when the scope gets bigger. That matters whether the project is a five-page local site or a rollout spanning dozens or hundreds of locations.

It is also why the studio runs its own properties rather than only building for other people. A directory or a storefront you own is the one place you cannot hand over a launch and walk away from what happens next.

What we run ourselves

9 platforms, built here and still ours.

Directories, a collectibles storefront, a marketplace, review sites and an editorial guide. We pay their hosting, answer their support email, and live with every structural decision long after launch. It is the reason the arguments on this site about local search are not theoretical.

Where we stand

You keep what you paid for.

After final payment the design, content and page structure are yours. Hosting can move to your own account whenever you want it to. There is no proprietary platform holding the site, and no version of leaving that costs you the work.

The price is agreed before the work starts.

Websites carry a published starting price. Branding is quoted to scope, because a wordmark refresh and a full identity for a new organization are not the same job. Either way you get a number first, not an invoice afterward.

Senior attention, start to finish.

Richard leads each engagement directly, from the first conversation through strategy, design direction and launch. Nothing is relayed through an account manager, and nothing is quietly handed to someone you never meet.

Based in

Central Florida

Working with organizations across Orlando, Tampa Bay, Florida and nationwide.

hello@signalgrovedigital.com

Within one business day, from the person leading the project.

The work

Selected work

Brand systems, websites, and the platforms we own.

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