Selected work

The FL Home Pros

Disciplines
PLATFORM | DIRECTORY UX | LOCAL SEO
Status
Owned platform
Accent
Accent teal#0e6e66
The FL Home Pros homepage, composed in a browser frame

The project

The FL Home Pros

A platform we own and operate.

A directory is only as good as its filter. A homeowner with a failed air conditioner in August does not want every company in Florida, they want the ones that do that trade, in their county, with a license that checks out. So the filter is the interface: trade, county, distance and credential, with the result count visible while you narrow it. Storm preparation and recovery runs as its own section, because in Florida that is a seasonal emergency rather than a category. We own and operate this platform, which means we answer for the data quality afterward instead of handing over a launch and walking away from what happens next.

The business case

Why the work is shaped this way.

Performance snapshot

Desktop performance
98
Accessibility
93
Best practices
100
SEO
100

Lighthouse scores out of 100 for theflhomepros.com, measured September 23, 2026. Mobile uses a simulated mid-range phone on a throttled connection.

Audience
Florida homeowners with a specific problem, looking for the right trade in their county with a license that checks out.
Business goal
Narrow a statewide market to the few companies that actually fit, quickly.
Search architecture
The filter is the interface: trade, county, distance and credential, with the result count visible while you narrow it.
Operation
Storm preparation and recovery runs as its own seasonal section, and the data quality is ours to answer for after launch.
Project status
Owned platform, designed, built and operated by Signal Grove.
The filter

Trade, county, distance and credential, as the interface

The count updates while you narrow, so it is obvious whether a filter has cut the list to something useful or to nothing at all.

The FL Home Pros directory page, headed Florida Home Service Directory, with keyword, category, county and distance filters down the left and a paginated list of matching companies beside them
Categories

Grouped by the three areas a Florida home actually needs

The FL Home Pros categories page, its Home Service Categories banner over a photograph of a pool, with the Home Repair group and its trade photographs beginning underneath
Storm season

Preparation and recovery, treated as its own thing

A seasonal emergency is not a service category, and filing it as one is how most Florida directories lose the search that matters most.

The FL Home Pros cities page in a browser window with a phone beside it showing the directory filtered on a phone
On a phone

Standing in front of the problem

Three phone screens from The FL Home Pros: the home page, the filtered directory, and the category index
Beyond the screen

A mark small enough to stitch

The house and check mark was drawn to survive at favicon size, which is also why it embroiders cleanly on a cap front and reads on a sticker.

A white polo with The Florida Home Pros logo on the left chest
A white trucker cap with The Florida Home Pros mark embroidered on the front
A charcoal and white trucker cap with The Florida Home Pros mark embroidered on the front
A The Florida Home Pros kiss-cut sticker on a laptop

Brand application concepts. Not produced.

Next project

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A national coin platform: dealers, shows, guides and tools, all in one index.

See the project
The Coin HQ homepage, composed in a browser frame

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