Selected work

Lakeshore & Coast

Disciplines
PLATFORM | CONTENT SYSTEM | EDITORIAL
Status
Owned platform
Accent
Lake teal#2e7d8f
The Lakeshore & Coast homepage, composed in a browser frame

The project

Lakeshore & Coast

A platform we own and operate.

It is deliberately not a brokerage and deliberately not a listing portal, and it says so on the first screen. Lakeshore and Coast explains Central Florida waterfront living: the lake chains and the beach towns, what to weigh before buying on the water, and what maintaining a home near it actually involves. Homes appear as cards and video that link out to wherever they are listed, rather than as a search index this site pretends to own. Navy and lake teal on sand, set in a serif, because the entire proposition is that it reads as editorial rather than as a feed. Designed, built and operated by Signal Grove.

The position

An editorial guide, and it says so

The Lakeshore and Coast area guide headed Lakefront Homes in Central Florida, its introduction in white over a photograph of a waterfront house framed by palms
Area guides

The chains and the coast, explained separately

A lake chain you can navigate by boat and a barrier island are not the same purchase, and a guide that treats them as one waterfront category is no use to either buyer.

The Lakeshore and Coast area guide headed Oceanfront Homes on the Central Florida Coast, explaining the difference between open ocean and the protected rivers and lagoons behind the barrier islands
On a phone

Read on the drive out to look

Three phone screens from Lakeshore and Coast: the home page, the lakefront area guide, and the oceanfront area guide
Up close

Area cards by county and by water

Three Lakeshore & Coast area cards on sand: Conway Chain of Lakes in Orange County, Eustis in Lake County and Kissimmee in Osceola County