Selected work

PoolGearGuide

Disciplines
PLATFORM | CONTENT SYSTEM | COMPARISON UX
Status
Owned platform
Accent
Pool blue#1d6ceb
The PoolGearGuide homepage, composed in a browser frame

The project

PoolGearGuide

A platform we own and operate.

Product research goes wrong when the page is a ranked list and the reader's constraint is not the one it was ranked on. Somebody with an above-ground pool and a budget does not need to know the best robotic cleaner, they need the best one that fits both. So category pages filter on the constraints people actually arrive with: price, pool shape, cordless or corded, app control, brand. The comparison is the product, and the buying guides exist to explain the trade-off a filter cannot. Verdict color is reserved for the recommendation itself so it never competes with the interface. Designed, built and operated by Signal Grove.

Filtering

On the constraints people actually arrive with

The PoolGearGuide category page for robotic pool cleaners, a row of filter chips for top picks, cordless, corded, in-ground, above-ground, large pools, app control and budget, above a grid of product cards
The guides

For the trade-off a filter cannot explain

A PoolGearGuide buying guide headed Best Robotic Pool Cleaners for Real Backyards, its byline and research note above a photograph of a robotic cleaner working the floor of a sunlit pool
On a phone

Compared standing in the pool aisle

Three phone screens from PoolGearGuide: the home page, the robotic cleaner category, and a buying guide

Next project

PureAirScout

An air purifier platform that compares on filter cost and real-world noise.

See the project
The PureAirScout homepage, composed in a browser frame

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