Selected work

Hauser's Coin

Disciplines
WEBSITE | MOBILE UX
Status
Independent concept
Accent
Luxury gold#c39c57
The Hauser's Coin concept homepage, composed in a browser frame

The project

Hauser's Coin

A self-initiated concept developed by Signal Grove to explore how a coin and precious-metals dealer could present buying, selling and appraisal with credibility. It was not commissioned.

A dealer with a real gallery is competing against pop-up gold buyers who will be gone next month, so the argument has to be the premises. This concept spends its opening on the room: the showroom and vault, the hours, the security arrangements, and the fact that there is a counter to walk up to. Underneath that sits the working part, a live metal index and a bullion evaluation calculator, so somebody can get a number before deciding to drive over. It is a single page, because a visitor deciding whether to trust a dealer should not have to navigate to do it. A concept produced here, not commissioned.

The working part

Live metal pricing and an evaluation tool, on the same page

Somebody wants a number before they want a conversation. The index and the calculator sit in the flow of the page rather than behind a tool menu.

A wide band of the Hauser's Coin concept showing its market spot index, a dark panel of live gold, silver, platinum and palladium prices, above a bullion evaluation calculator
The premises

A counter, a vault, and the hours on the door

The Hauser's Coin section headed An Established Lakeland Destination, Not a Cash-for-Gold Shop, describing the commercial gallery, its hours and its security arrangements, beside a photograph of coins and a fountain pen in a presentation case
On a phone

Checked in the car, before the drive

Three phone screens from the Hauser's Coin concept, showing the single page at three points in its scroll