Sunset Deck homepage hero, a deck and outdoor living concept in navy and cedar

Sunset Deck

WEBSITE | CONCEPT

A concept redesign we produced ourselves, not commissioned work.

A deck is bought for the evening it makes possible, not for the joinery. Whatever the specification says, the thing being sold is a particular hour of the day in your own backyard.

So the concept is built around that rather than around a catalogue. It runs as one long scroll in navy and cedar against sand, evening colors rather than daylight ones, and the photography is given the room to carry it. The build detail is present, but it sits underneath the feeling rather than in front of it.

Playfair Display sets the headline and Inter carries everything else, which keeps the page from turning into a brochure while the serif does the work of making it feel considered. The inquiry stays reachable from anywhere in the scroll, because there is no point making somebody navigate back to the top once they have decided.

This is a concept redesign we produced ourselves. Nobody commissioned it, and no result is being claimed for it.

Sunset Deck brand guide: the lockup on light and dark, the named color palette with hex values, the type scale as it is actually set, and the real button stylesThe Sunset Deck homepage concept, a deck and outdoor living hero in evening tonesTwo sections from the Sunset Deck scroll, moving from the hero into the workTwo further sections from the Sunset Deck scroll, covering materials and processThree phone screens showing the Sunset Deck concept at three points in its scroll
Let's talk

Ready to build something worth showing?

Tell us about the organization and what it needs to look like. We'll come back with what we'd build first and what it would take.

Start a conversationSee more work