Selected work
Edgewood Coin
- Disciplines
- WEBSITE | SITE ARCHITECTURE
- Status
- Independent concept
- Accent
- Antique gold#A68B5B
The project
Edgewood Coin
A self-initiated concept developed by Signal Grove to explore how a coin and bullion dealer could make buying, selling and appraisal feel trustworthy from the first screen. It was not commissioned.
The inventory is the argument. Rather than describing what a dealer does, this concept puts a browsable vault at the center, with every piece carrying its grade and its reference so the catalog reads as working stock instead of a gallery. The practical details a walk-in customer needs, the address, the hours and the phone number, sit above the navigation rather than on a contact page two clicks away. Buying, selling, verbal appraisal and written appraisal are separated, because they are four different conversations with four different levels of commitment. A concept redesign produced here, not commissioned.
Four services, because they are four different conversations
Buying, selling, a free verbal appraisal and a certified written appraisal ask for very different levels of commitment, so they are not collapsed into one enquiry form.
Graded, referenced, and priced like stock
Browsing the case from the sofa
