Hickman Homes homepage hero, a Central Florida custom home builder concept in forest green and sand

Hickman Homes

WEBSITE | CONCEPT

A concept redesign we produced ourselves, not commissioned work.

A custom home is the largest thing most people will ever buy, and the decision is made twice. First emotionally, from a photograph of a house someone can imagine living in. Then practically, from plans, finishes, timelines and whether this builder has done it before.

Most builder sites pick one of those and lose the other. They are either a gallery with nothing behind it or a specification document nobody wants to read. The concept runs both on a single page: the promise up top where the photography is strongest, then the homes, the plans, the process and the proof, in the order a buyer actually asks for them.

Playfair Display carries the promise and Montserrat carries the detail, so floor plans and specifications stay easy to scan without the page turning into a brochure. The palette is the company's forest green with a sand and gold that comes off the houses themselves, which keeps the interface from competing with the work.

This is a concept redesign we produced ourselves. Nobody commissioned it, and no result is being claimed for it.

Hickman Homes brand guide: the lockup on light and dark, the named color palette with hex values, the type scale as it is actually set, and the real button stylesThe Hickman Homes homepage concept, with a luxury custom homes headline over the hero photographyTwo sections from the Hickman Homes page, showing the homes and the floor plansTwo further sections from the Hickman Homes page, covering the build process and the proof a buyer looks forThree phone screens showing the Hickman Homes concept at three points in its scroll
Let's talk

Ready to build something worth showing?

Tell us about the organization and what it needs to look like. We'll come back with what we'd build first and what it would take.

Start a conversationSee more work