Selected work

Polk Screen Pros

Disciplines
WEBSITE | BRAND SYSTEM | LOCAL SEO
Status
Owned platform
Accent
Pool aqua#0891b2
Polk Screen Pros homepage hero, a pool cage and screen rescreening site in pool cyan

The project

Polk Screen Pros

A platform we own and operate.

Polk Screen Pros covers screen work: pool cages, lanais, porches, screen rooms and doors, with rescreening as the flagship. We own it, which makes it the place we test what actually ranks before recommending it to anybody else. The whole thing is an argument about structure. Somebody with a torn pool cage in Auburndale does not search for a screen company, they search for their problem in their town. So the site is built as a page for every service in every city it covers, across eleven towns in the Polk core, and those pages are written rather than templated.

The site

What we do, where we do it, and the form, in that order

The Polk Screen Pros home page in a browser window, the quote form beside the headline Pool Cage Rescreening, Screen Repair and New Enclosures
Architecture

A page for every service in every city

Eleven towns, each service in each of them, every combination with its own body copy and its own local questions.

A page assembled from a template reads like one and earns nothing, so none of them are. That is the entire reason this platform ranks, and it is the part that cannot be faked with a service-area list.

The Polk Screen Pros coverage page, Areas We Serve in Polk County, listing Lakeland and Winter Haven with their services beside a quote form
One combination

Rescreening, in Winter Haven, with its own copy and its own price

A Polk Screen Pros city and service page in a browser window, pool cage rescreening in Winter Haven with its own written copy and pricing, and the same page on a phone
Design system

Pool cyan against stone, moss for the second action

Polk Screen Pros brand guide: the lockup on light and dark, the named color palette with hex values, the type scale as it is actually set, and the real button styles
Underneath

The guides, for the part of the decision that happens earlier

The searches that come before anybody is ready to call, when somebody is still working out what a rescreen should cost.

The Polk Screen Pros guide library, the research pages that answer what a rescreen costs before anybody is ready to call
On a phone

Long pages, scanned for one town and one problem

Three phone screens from the Polk Screen Pros platform, showing the home page, a service page and a city page

Next project

Lakeland Paver Pros

A paver and hardscape platform we own, and the format our later local builds were cloned from.

See the project
Lakeland Paver Pros homepage hero, a paver and hardscape site in terracotta and stone

Working on something like this? Tell us about your project, or see all the work.