Selected work

Lakeland Paver Pros

Disciplines
WEBSITE | BRAND SYSTEM | LOCAL SEO
Status
Owned platform
Accent
Terracotta#b45309
Lakeland Paver Pros homepage hero, a paver and hardscape site in terracotta and stone

The project

Lakeland Paver Pros

A platform we own and operate.

Lakeland Paver Pros covers pavers, driveways, patios and hardscape. We own it, and it came first: everything we have since built in this shape, including Polk Screen Pros, was cloned from this format because this is where the format was worked out. The structure is the same argument, a page for every service in every city across eleven towns. The look is photo-driven on purpose. An early version of one page was built from scratch and thrown out for reading as generic, and the fix was to go back to real photographs of real work with the interface staying out of the way.

The site

Real photographs of real work, interface out of the way

The Lakeland Paver Pros home page in a browser window, the quote form beside the headline Paver Patios, Driveways and Outdoor Living in Lakeland
Design system

Terracotta against stone, and nothing decorative

A single sans at several weights. The pages are long, and the job of the type is to let somebody find their town and their problem quickly.

Lakeland Paver Pros brand guide: the lockup on light and dark, the named color palette with hex values, the type scale as it is actually set, and the real button styles
Architecture

Eleven towns, every service, one page each

This is the format the later builds were cloned from, and the reason is that it works: the page a homeowner lands on is about their driveway, in their town, at a price for their town.

The Lakeland Paver Pros coverage grid, six Polk County towns each listing the paver services available there, beside a quote form
One combination

Paver driveways, in Winter Haven, priced by the square foot

A Lakeland Paver Pros city and service page in a browser window, paver driveways in Winter Haven with its own copy and per-square-foot pricing, and the same page on a phone
On a phone

The format the later builds were cloned from

Three phone screens from the Lakeland Paver Pros platform, showing the home page, a service page and a city page

Next project

Sunset Deck

An outdoor living concept where the timber and the evening light carry the page.

See the project
Sunset Deck homepage hero, a deck and outdoor living concept in navy and cedar

Working on something like this? Tell us about your project, or see all the work.