Lakeland Paver Pros homepage hero, a paver and hardscape site in terracotta and stone

Lakeland Paver Pros

WEBSITE | LOCAL SEO

A platform we own and operate.

Lakeland Paver Pros covers pavers, driveways, patios and hardscape. We own it, and it came first. Everything we have since built in this shape, including Polk Screen Pros, was cloned from this format because this is where the format was worked out.

The structure is the same argument: a page for every service in every city, across eleven towns, because a homeowner searches for a driveway in their own town and not for a hardscape contractor in the abstract. The guides sit underneath for the part of the decision that happens before anybody is ready to call.

The look is photo-driven on purpose. An early version of one page was built from scratch and thrown out for reading as generic, and the fix was to go back to real photographs of real work with the interface staying out of the way. That is now the house format for this kind of build.

Terracotta against stone, moss for the secondary actions, and a single sans at several weights. Nothing decorative, because the pages are long and the job of the type is to let somebody find their town and their problem quickly.

Lakeland Paver Pros brand guide: the lockup on light and dark, the named color palette with hex values, the type scale as it is actually set, and the real button stylesThe Lakeland Paver Pros homepage, a paver and hardscape platform in terracotta on stoneLakeland Paver Pros pages side by side: the paver driveways service page and the county coverage indexLakeland Paver Pros city pages side by side: Winter Haven, and paver driveways in Winter Haven, one of the city and service combinationsThree phone screens of Lakeland Paver Pros: the home page, the paver driveways page and the county coverage index
Let's talk

Ready to build something worth showing?

Tell us about the organization and what it needs to look like. We'll come back with what we'd build first and what it would take.